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Course outline
Day 1
| 9 - 9:30 |
Introduction & Welcome |
| 9:30 - 10:30 |
The Linear Process of Starting a Fashion Line
- Ideas
- What to do next -business plan
- Research - marketing
- Ideas on paper
- Name and incorporating
|
| 10:30 - 11:00 |
Q & A |
| 11:00 - 11:15 |
Break |
| 11:15 AM - 12:15 |
Samples and Patterns
- technical sketches
- making patterns (contracting or self made)
- sampling (contract or self made)
- how to find pattern maker and sample makers
|
| 12:15 - 12:30 |
Q & A |
| 12:30 - 1:30 |
Lunch Break |
| 1:30 - 2:30 |
Trade Shows
- which ones are great
- what you do there
- different approaches to trade shows
- trade shows to source, trade shows to sell
|
| 2:30 to 3:00 |
Q & A |
| 3:00 - 3:15 |
Break |
| 3:15 - 4:15 |
Fabric sourcing
- fabric for sampling
- fabric for production
- and how you make them match
- where do you find fabric - sourcing
- how to find/replace fabric if the mill runs out
|
| 4:15 - 4:45 |
Q & A |
| 4:45 - 5:00 |
"Recap and Wrap-up" |
Day 2
| 9:00 - 9:30 |
Sourcing: Fabric, Notions, Contractors, and Sewers
- over all sourcing
- where to find each
- how to source
- HOW TO THINK OUTSIDE THE BOX
|
| 9:30 to 10:00 |
Sales Reps
- finding a sales rep
- selling yourself
- internet sales
|
| 10:00 to 10:30 |
Q & A |
| 10:30 - 10:45 |
Break |
| 10:45 AM - 12:15 |
Production and How to do it
Cottage industry and finding your own sewers, manufacturers and finding contractors, setting up your own shop, and how it all relates
- how to find sewers
- how to find factories
- how to find overseas agents
- how do you know if you are getting the right price and best quality
|
| 12:15 - 12:30 |
Q & A |
| 12:30 - 1:30 |
Lunch Break |
| 1:30 - 2:30 |
Margins, Mark up, and Overheads
Big Retailers vs. “Mom and Pop” shops
- costing
- cost sheets
- a real 40% mark up
- lost leaders
- overheads
- hidden costs that can bite you in the ass
- how the retailer marks up and what that means to you
- retailers and how they pay
- mom and pop shops and how they pay
- sales rep commissions pay out
|
| 2:30 - 3:00 |
Q & A |
| 3:00 - 3:15 |
Break |
| 3:15 - 4:00 |
Fashion Business: Doing it yourself
- setting up your own shop
- FOR CHEAP
- Benefits
- Down side
|
| 4:00 - 4:15 |
Q & A |
| 4:15 - 4:45 |
Sales and Promotion
- advertising
- PR companies
- Exhibiting at trade shows
- Internet
- Sales Reps
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| 4:45 - 5:00 |
"Recap and Wrap-up" |
last updated: 2007-08-08
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