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lizas knowledge of the production end of fashion is indeed impressive. Jay McCarroll

Course outline

Day 1

9 - 9:30 Introduction & Welcome
Session 1
9:30 - 10:30 The Linear Process of Starting a Fashion Line
  • Ideas
  • What to do next -business plan
  • Research - marketing
  • Ideas on paper
  • Name and incorporating
10:30 - 11:00 Q & A
11:00 - 11:15 Break
Session 2
11:15 AM - 12:15 Samples and Patterns
  • technical sketches
  • making patterns (contracting or self made)
  • sampling (contract or self made)
  • how to find pattern maker and sample makers
12:15 - 12:30 Q & A
Session 3
12:30 - 1:30 Lunch Break
1:30 - 2:30 Trade Shows
  • which ones are great
  • what you do there
  • different approaches to trade shows
  • trade shows to source, trade shows to sell
2:30 to 3:00 Q & A
3:00 - 3:15 Break
Session 4
3:15 - 4:15 Fabric sourcing
  • fabric for sampling
  • fabric for production
  • and how you make them match
  • where do you find fabric - sourcing
  • how to find/replace fabric if the mill runs out
4:15 - 4:45 Q & A
4:45 - 5:00 "Recap and Wrap-up"

Day 2

Session 1
9:00 - 9:30 Sourcing: Fabric, Notions, Contractors, and Sewers
  • over all sourcing
  • where to find each
  • how to source
  • HOW TO THINK OUTSIDE THE BOX
Session 2
9:30 to 10:00 Sales Reps
  • finding a sales rep
  • selling yourself
  • internet sales
10:00 to 10:30 Q & A
10:30 - 10:45 Break
Session 3
10:45 AM - 12:15 Production and How to do it Cottage industry and finding your own sewers, manufacturers and finding contractors, setting up your own shop, and how it all relates
  • how to find sewers
  • how to find factories
  • how to find overseas agents
  • how do you know if you are getting the right price and best quality
12:15 - 12:30 Q & A
12:30 - 1:30 Lunch Break
Session 4
1:30 - 2:30 Margins, Mark up, and Overheads Big Retailers vs. “Mom and Pop” shops
  • costing
  • cost sheets
  • a real 40% mark up
  • lost leaders
  • overheads
  • hidden costs that can bite you in the ass
  • how the retailer marks up and what that means to you
  • retailers and how they pay
  • mom and pop shops and how they pay
  • sales rep commissions pay out
2:30 - 3:00 Q & A
3:00 - 3:15 Break
Session 5
3:15 - 4:00 Fashion Business: Doing it yourself
  • setting up your own shop
  • FOR CHEAP
  • Benefits
  • Down side
4:00 - 4:15 Q & A
Session 6
4:15 - 4:45 Sales and Promotion
  • advertising
  • PR companies
  • Exhibiting at trade shows
  • Internet
  • Sales Reps
4:45 - 5:00 "Recap and Wrap-up"

last updated: 2007-08-08








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